Building Brand and Reputation for a New Energy Drink

In collaboration with AIS Media and id8, I will be helping 28 BLACK to refine their US brand and build a following among local markets. The German energy drink has been made available in the US by Rock Solid Distribution and can be found in select C-stores, bars and bottle shops.

Over the next months, we will be launching our campaigns to bring to market a better alternative to Red Bull. One that contains less caustic chemistry and, most importantly, no taurine. Though a naturally found chemical, taurine has been linked to health risks and is not recommended to consume in any quantities. Yet, despite that, it can be found in most energy drinks.

It will be an exciting journey to carve out our place in the consumer market. While 28 BLACK isn’t widely available yet, you can find it in metro Atlanta and Athens fairly easily. With hard work from the entire team, this will change for the better!