For the second year in a row, we have taken home a trophy from the Craft Beer Marketing Awards. This year, we have won top honors in the social media category “Best Use of Social Media: Beer Influencer of the Year.” The win reflects the ongoing work to build reputation in Georgia as the “Best Mead.” The campaign included heavy use of SEO, social media posts and paid placements.

In reviewing sales data, we were able to see a direct correlation between marketing efforts around the Bliss label and upticks in sales within the targeted regions. Building more interest and demand drove increased sales through distribution. Bliss, particularly, showed more than a 400% increase, YOY. When normalized against increases among the other labels, it was clear that the campaigning had worked and consumer interest had zeroed in on Bliss.

In addition to social media increases and engagement, we were able to show a dramatic increase in SEO results driven by blogs and articles covering mead. First page placement moved from non-existent to nearly 70 placements, on the national stage.

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