MESSAGE CREATION, BRAND PLATFORM, GO-TO-MARKET, EDITORIAL PLANNING & WRITING
BRAND MARKETING
Most of what I am tasked with is brand alignment, making sure that messaging and strategy make sense with business goals. Though I love creative, and have a tendency to think about tactics as part of the process, most of what I deliver is written. Clear, concise messaging that gets heads nodding around the table.
I don’t believe in inventing vapid brand messages. I operate as a brand therapist, helping to reveal the valuable truth that makes the brand unique and compelling. I do very well with genuine companies, who are struggling with understanding who they really are.
My personal journey has helped me recognize in others the difficulty that self-realization presents. Brands have particular difficulty being true to themselves, often railing against what is real until presented with how their truth can be effective and genuine.
PEER
REVIEWS
“You know exactly what you get with Eric. In the “branding and marketing” business, there are some fakes. Eric is the real deal. He knows his stuff and he’ll give the brand what it needs to be stronger. If you’re looking for someone to challenge the system and make it better, hire Eric.”
SAMPLE SOLUTIONS
Please note, that in all these solutions, I was privileged to work with a team of exceptional creative professionals. My role is developing the strategy, messaging and guiding the creative through the process.
Sample Projects
VP Professional Recognition
International Association of Business Communicators
I’ve been doing this for more than a decade, managing our program to support local entrants and global judges.
TREATING EMPLOYEES AS FIRST-CUSTOMERS
In addition to brand marketing, outside the walls, I have also driven companies to embrace their internal teams as their first customer. I have spent about half my professional time marketing messaging internally either direct to employee or through executive management and guidance.
An easily overlooked part of the marketing mix, employees represent your first, best line of defense or attack. An aligned, unified workforce can drive a company to success in ways that outbound messaging can never match.
As you consider your marketing mix, I strongly suggest including your teams as one of the major target audiences. Listen to them, engage them and influence them.
SAMPLE SOLUTIONS
Please note, that in all these solutions, I was privileged to work with a team of exceptional creative professionals. My role is developing the strategy, messaging and guiding the creative through the process.
Featured
