Assurant Branding & Messaging

Telling the Assurant Story: A Combination of Insight & Intuition

Assurant had been struggling to translate their purpose message “Protect the things that matter most” into a platform that could really speak to their ability to gather and interpret data to create new business opportunities for their business partners. The line worked but had become restrictive and limiting when telling a broader story.

We were asked to review the brand, develop a new message platform that works with all lines of business, and visualize a new way to present the company to B2B stakeholders and internal audiences.

It’s Not a Story About Protection, It’s About Insights

Every sign kept pointing to the same core principle: Assurant gathered so much data that they could become sages, soothsayers and advisors to their clients. Assurant had unique optics that allowed their experts to derive incredibly informed insights that could then be translated into actionable business recommendations.

This was different. This meant more to more people.

We developed a concept around that idea. Using a triangle pulled from the negative space in their logo, we created “data” that comes together to create the larger, more meaningful image representing that aspect of their business.