Leasing a Piece: Quandary Vineyards

For the past year, I have been working with Quandary Vineyards in the Willamette Valley, Oregon. The vineyard is a combination producing farm and guest stay. With two houses on the property, amidst an amazing landscape, the Vineyard offers guests a solitary stay amidst one of the best wine producing regions in the country.

With years to go before the vines produce product, we are still in the market strategy phase. Aligning the brand with the market needs, spreading the word and clarifying our speaking points. Because grape vines take years to mature, this has been a thoughtful, reflective approach to brand. Different than most engagements I am involved in, this one is a long, slow burn. But… There is wine at the end of that tunnel!