2019 Golden Flame for the Viking Alchemist Meadery's "March Meadness."
The Viking Alchemist and I won an IABC Atlanta Golden Flame, last week, for our Spring 2019 campaign "March Meadness®." It was our first, concerted social media campaign together (not counting "It's not you, it's mead," our Valentine's day effort) and proved the efficacy of deep engagement campaigns for their audiences. After a year of working together, I was thrilled to be able to bring them a marketing award, as we move into 2020. Again... try some mead!
The full content of the award entry has been posted here. If you are entering an IABC award, feel free to glean any tips you can from this format. And, as always, happy to help!