The campaign designed to alleviate the stress and confusion surrounding a major platform upgrade to the national bank.

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Recapturing as company’s lost footing as it was spun off from a parent company after being part of the enterprise for almost a decade.

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Bringing the brand message up to the level that the organization has developed into in a way that makes sense for employee and the market

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Launch an international rebrand that focuses the organization on a new, believable promise in a very changing world.

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Another spin-off recovery story of a company that used to be known for innovation and had lost its share-of-voice while it was owned by a parent company.

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